Unfortunately, your aggregate score suggests that your company has little Transferable Value and is not likely going to sell or transition for any considerable amount of money. Likewise, it’s going to be difficult to successfully gift or sell your company to your business active children or key employees. Our recommendations are to fundamentally change the business structure by implementing the following:
-
Hire a CPA or financial consultant to implement a financial accounting and reporting system to measure the relevant financial metrics/indicators for your business. Value the business (using those metrics) annually to measure fluctuations in growth and to manage your level of “Free Cash Flow”. These indicators are the lifeline to surviving uncertain times and will provide the necessary data for making good strategic decisions as you grow the business and prepare for your future exit.
-
Next, determine if you’ll need the support of your employees to grow the business. If so, you’ll need to determine what responsibilities and tasks they need to perform, what skills and competencies they need to possess, what “performance standards” are needed to manage and incentivize them and how to compensate them so that they are motivated to stay and grow your business. We strongly suggest hiring an experienced HR consultant to help you with each of these tasks…they need to be done properly and legally.
-
It’s critical that you map out your current business processes and procedures to determine how to profitably scale your business and delegate key tasks and functions to your employees. You’ll also need to determine the “key performance indicators” for measuring the short and long term growth of your company. Also, involve your key employees in the decision making and make sure you create a “business continuity plan” to preserve the value of the business in the event something happens to you or your key employees.
-
Lastly, begin diversifying your products or services and your customers. It’s important that your deliverables have unique value to your customers and that you’re not dependent on any one deliverable or customer group. Adopt a “growth strategy” to up-sell new product and services to your current customers while selling your current products and services to new customers in different industries. Make sure that all business development efforts include select key employees (not just you!).